I am a freelance creative working across Advertising and Entertainment, with a focus on bold ideas and brands. My experience includes Creative Director and executive positions at MTV & Viacom International, Iris Worldwide, Sky UK and Vice Media among others. 

My latest position was Vice President Brand for VICELAND, the Emmy award winning TV channel from Vice, the fastest growing youth media brand in the world. 

I was responsible for recruiting, then leading creative and marketing teams internationally. Also setting brand strategy, developing on and off air brand and promotional assets, and deploying integrated brand campaigns to launch 5 new channels, reaching over 50 countries, all within the first ten months of operation. 

I have led award-winning creative teams, pitched new business and helped launch new channels and brand for Sky, Viasat, Viacom and more. I have packaged and marketed global entertainment events like the MTV Europe Music Awards, five years running, while also delivering global ad campaigns and content across across TV, digital, social, outdoor, experiential and print for some of the world's leading brands and media owners. 

I have directed Tom Cruise, taught Justin Timberlake to speak bad Danish, written for Deadpool, Dwayne Johnson, Zac Ephron and Borat, and unintentionally cast a cat-allergic Sumo wrestler to sit next to a live leopard on set.  I am a Creative Director, Art Director, Director, Screenwriter and Copywriter. I have won over 50 Promax awards, one M&M award, one MMA award and been shortlisted at Cannes Lions. I have been an industry speaker, panelist and judge at Promax Global, Magdalena Festival, onedotzero and Cannes Lions and Cannes Young Lions. I also hold a Masters in film.

I am passionate about people, learning and bringing compelling ideas to life.