For four years running I was Creative Director on the MTV Europe Music Awards. Our team branded and promoted the event by creating the central theme that lived in all show packaging, marketing, set design, mobile, digital, print, event signage, VIP after parties, merchandise and more. This is a glimpse of the work from 2006 when the event was held in Copenhagen and was hosted by Justin Timberlake. The theme that year was the seedy neon lit backstreets of Europe's red light districts. The TV spot was shortlisted for Art Direction in Cannes, and the print campaign was shot by Rankin.