As freelance Creative Director I worked with Sky's in-house creative team to rebrand Sky 1, their lead family entertainment channel. I formed the idea, sold it in, then guided the creative department in producing the work, as well as commissioning out of house talent. I was then invited back to rebrand their prestigious Sky Arts channels. The branding encompassed all touchpoints from channel idents, to digital and the complete OSP navigation system. Here are a couple of the idents.